Tilda DevelopmentUX/UI Design
Lead‑Focused Website for a Tutoring Platform
2.2 ×
higher sign-ups
A vibrant, animated landing page for an online tutoring service — developed to boost enrollment and inspire confidence. With a clear structure, supportive UX writing, and engaging design, the page delivers usability, accessibility, and performance that drive conversions.
Olga LescuyerFrontend Developer,SEO specialistNatalia MelnovaUX/UI designer &Automation Strategist
About Project
Scope of Work
/ Tilda Development / UX UI Design
Timeline
/ 3 weeks
Website Building
/ 7 days
Tech
/ Tilda / Figma
Team / Credits
UX, Visual Design & Development
Natalia Melnova
Content & Course Strategy
Queens of Sciences Academic Team
Client
Queens of Sciences is an online tutoring service in Russia offering personalized lessons and exam preparation for school students. The platform focuses on helping learners gain knowledge with confidence through expert teachers, structured programs, and supportive guidance for both students and parents.
This project was an opportunity to explore what makes education more accessible and less intimidating. The idea was that choosing a course should not be a source of stress, but a moment of confidence and motivation.
The page was therefore designed as a clear and reassuring experience, naturally encouraging visitors to take the step toward enrollment.
/ Goals
Convert Visitors Into Enrolled Students
The main goal was to create a vibrant, high-converting landing page that attracts students and parents seeking reliable exam prep for OGE, EGE, and custom courses. It needed to balance clear information with an inspiring tone that reassures families about results and individual support.
Key objectives included:
- Highlight benefits of personalized lessons with experienced teachers
- Explain course options and exam prep pathways clearly
- Use engaging visuals and interactive elements to hold attention
- Encourage visitors to sign up for a free trial lesson
- Keep the page fast-loading and responsive for mobile-first families
/ Challenges
Building Trust and Clarity for Busy Parents
A key challenge was presenting multiple courses and complex exam prep options in a way that feels simple and reassuring — especially for parents unfamiliar with education jargon.
To solve this, Natalia:
- Designed a clear content flow with chunked sections, easy comparison tables, and bold CTAs
- Added smooth scroll-based animations to keep readers engaged without distraction
- Created an inviting hero section and trust-building student success stories
- Crafted a simple, intuitive booking form with a visible discount incentive for first-time sign-ups
- Optimized visuals and content for quick loading and low bounce rates
/ Result
A Clear, Friendly Funnel for Enrollments
The final landing page combines clarity, warmth, and smart calls to action to convert visitors into booked trial lessons and new students. It works as both a standalone funnel and an entry point to the broader Queens of Sciences platform.
Highlights:
- Vibrant hero visuals and clear subject breakdowns
- Testimonials and trust signals to reassure parents
- Smooth animations that enhance, not clutter, the user experience
- Simple trial sign-up with an upfront discount incentive
- Fully responsive design for mobile and desktop
/ Summary
Turning Clicks Into Confident Sign-Ups
This project shows how thoughtful UX, clear information, and purposeful motion can turn a single landing page into a trusted enrollment tool. By balancing eye-catching visuals with credible details, the page helps Queens of Sciences convert casual visitors into engaged students.
Key Numbers:
- 2-week build
- 2.2 × higher sign-ups
Let's work together
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