Webflow Landing Page and Local SEO for a Swiss Grooming Salon

Stargroom didn’t need a large website. It needed one page that worked hard from launch: easy to find, easy to trust and easy to book from. Search visibility was planned before the site went live, not added later, through our SEO & GEO service.

Every goal came back to one outcome: more pet owners finding the salon and getting in touch.

• Build the landing page fast
• Create a unique, engaging design
• Improve conversion rates
• Offer several ways to make contact, with WhatsApp one tap away
• Optimise for SEO and AEO, so Google ranks the page and AI answer engines can cite it
• Keep the build ready to grow, with room for a blog, a boutique and online booking
• Run a pre-launch SEO strategy alongside Instagram posts
• Set up the Google Business Profile, with full assistance before launch

Since the site runs on Webflow, we applied the platform-specific practices covered in our guide to optimising a Webflow site for SEO.

We started with almost nothing. There were no brand guidelines and no copy, and local competitors were already fighting over the same search terms. On top of that, the salon had to be clear enough for AI systems to understand what it is, where it is and who it serves.

We had to build a brand and a search presence together, in the same 5 days.

• There was no brand book, so the visual identity had to be defined from scratch
• The brand style had to stand out from competing salons
• The copy had to be written to work for pet owners and for search engines
• The brand had to be recognisable to AI. This is the job of GEO (generative engine optimisation) and AEO (answer engine optimisation), explained in our post on what GEO and AEO mean for SEO
• Stargroom had to win competitive local keywords against established players

Olga Lescuyer designed the page in Figma and developed it in Webflow. Natalia Melnova led the art direction.

Within 3 months, the page was getting organic clicks from the searches that matter to a local salon, in both French and English. These are people looking for a groomer, not casual browsers.

The website now brings real customers through the salon’s door.

• Results achieved within 3 months
• Organic search clicks for “dog groomer near me”, “toilettage chien rolle”, “toiletteur chien”, “dog grooming” and “grooming salon near me”
• Keywords that attract users with real search intent
• More website visitors went on to visit the salon
• The website’s conversion goals were approved
• A clear, conversion-focused design
• A site ready to add a blog, a boutique and online booking

• A brand identity built from scratch, since there was no brand book to start from
• A Webflow landing page delivered in 5 days
• SEO, AEO and Google Business Profile work done before launch, backed by Instagram posts
• Multiple contact options, with WhatsApp front and centre
• Organic clicks from high-intent local keywords within 3 months
• A structure ready for a blog, a boutique and online booking

 

 

 

Search visibility planned from day one turned a brand-new salon into the one locals find first.

Key numbers

• 5 days to build the website
• 29.06% after 1 month
• 3 months to achieve results
• 5 target keywords bringing organic clicks