7 best ranked website builders for small businesses in 2026

Web Design 
Jan 28, 2026 | 5 min read
Seven laptop screens displaying website builder interfaces, highlighting features of the best ranked options for small businesses in 2023.
Natalia MelnovaUX/UI designer &Automation Strategist

In the competitive landscape of small businesses, a robust online presence is no longer optional; it's essential. A professionally designed website acts as your digital storefront, showcasing what you offer to potential customers. This guide explores the top website builders of 2023, helping you find the right platform to effectively represent your brand and meet your unique needs. Let’s dive in!

Introduction

In today’s digital age, having a strong online presence is essential for small businesses. A well-designed website serves as a storefront, showcasing your products or services while also providing customers with essential information. The right website builder can make the difference between a clunky, outdated site and a sleek, functional one that truly represents your brand. As we venture into 2023, many business owners are asking: what are the best ranked website builders for small businesses?

This article is here to guide you through the top seven website builders of 2023, highlighting their key features, advantages, and considerations to help you find the perfect fit for your business needs. Whether you’re a seasoned web developer or an absolute beginner, there’s a platform that can cater to your specific requirements.

1. Wix

Wix has long been a favorite for small businesses looking for a user-friendly website builder. With its drag-and-drop interface, you can easily create stunning websites without needing advanced coding skills. Not only does Wix offer a diverse library of customizable templates, but it also provides numerous features such as:

  • A built-in SEO wizard to enhance your site’s visibility
  • eCommerce capabilities to sell products online
  • Blogging tools for content marketing

Wix’s flexibility and design options make it one of the best ranked choices for entrepreneurs wanting to establish a professional online presence.

2. Squarespace

Known for its visually appealing and modern templates, Squarespace is another leading contender in the realm of website builders. It excels in providing beautifully designed sites that captivate visitors from the moment they arrive. Key features include:

  • Responsive designs that look great on any device
  • Advanced analytics to track site performance
  • Robust eCommerce features for seamless online sales

The combination of aesthetics and functionality makes Squarespace a go-to choice for small businesses in creative industries — such as photography, design, and fashion.

3. Shopify

If eCommerce is your primary focus, Shopify is often regarded as the gold standard. This platform is tailored specifically for online stores, offering a comprehensive set of features designed for selling products and managing inventory. Notable benefits of using Shopify include:

  • An extensive app store to enhance your functionality
  • Payment gateway integration for various transaction methods
  • 24/7 customer support to assist with any issues

Given its strong emphasis on eCommerce, it’s no surprise that Shopify is among the best ranked website builders for entrepreneurs aiming to launch or expand their online store.

4. WordPress.org

For those seeking maximum customization and control, WordPress.org remains a popular choice. Unlike its hosted counterpart (WordPress.com), WordPress.org requires you to host your own site but provides complete flexibility. This includes:

  • Thousands of themes and plugins for added functionality
  • A strong community and vast documentation for support
  • SEO-friendly features that can elevate your site’s ranking

While it may have a steeper learning curve, the potential for customizing a website makes it an excellent option for small businesses that want to create a highly tailored web presence.

5. GoDaddy Website Builder

Well-known for domain registration, GoDaddy also offers an intuitive website builder that allows small business owners to create sites quickly. With a focus on ease of use, it appeals to those who may not have technical backgrounds. Features of GoDaddy’s website builder include:

  • Simple drag-and-drop editor for quick layouts
  • Built-in marketing tools, including email marketing integration
  • Various templates tailored for small businesses

The GoDaddy Website Builder is particularly suitable for entrepreneurs looking for a straightforward solution without diving deep into web design.

6. Weebly

Weebly strikes a balance between functionality and simplicity, making it ideal for small businesses aiming for an efficient yet effective online presence. With its user-friendly interface, even complete novices can create functional websites. Key features include:

  • Drag-and-drop functionality for easy design
  • Integrated eCommerce options for online stores
  • SEO tools to help your site rank in search engines

Weebly is a solid choice if you want a website builder that can grow with your business, offering scalability as your needs evolve.

7. Webflow

Webflow is a unique platform that combines the power of a website builder with the capability of a full-fledged content management system. It allows users to design responsive websites visually. Key attributes of Webflow include:

  • Custom code options for those familiar with HTML, CSS, and JavaScript
  • Integrated CMS for managing complex content with ease
  • A range of templates suited for various industries

Webflow is ideal for small businesses that prioritize design finesse and require greater control over their website’s appearance and functionality.

Conclusion

Choosing the right website builder is crucial for establishing an online presence that aligns with your business goals. Each of the platforms mentioned offers unique features and benefits suitable for various needs. Whether your focus is on eCommerce, blogging, or simply showcasing services, there’s a website builder that can cater to your requirements.

As you embark on this digital journey, take the time to assess what features are most important to you. Remember, a well-constructed website can significantly enhance customer engagement and ultimately drive business success. With the right tools at your disposal, creating a stunning online presence is well within your reach!

Your website is often the first impression of your brand — make it memorable

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